Siyah bir kad\u0131n\u0131n Nivea kremini kullanarak “g\u00f6zle g\u00f6r\u00fcl\u00fcr bir \u015fekilde beyazla\u015ft\u0131\u011f\u0131” slogan\u0131yla sunulan reklam “\u0131rk\u00e7\u0131” olarak nitelendirildi. Sosyal medya kullan\u0131c\u0131lar\u0131 Nijerya, Gana, Kamerun ve Senegal gibi Afrika \u00fclkelerinde g\u00f6r\u00fclen reklam\u0131n \u0131rk\u00e7\u0131 oldu\u011fu gerek\u00e7esiyle acilen kald\u0131r\u0131lmas\u0131 y\u00f6n\u00fcnde \u00e7a\u011fr\u0131da bulundular. Miss Nijerya’n\u0131n eski g\u00fczeli olan Omowunmi Akinnifesi’nin yer ald\u0131\u011f\u0131 nemlendirici krem reklam\u0131nda, Akinnifesi “g\u00f6zle g\u00f6r\u00fcl\u00fcr bir \u015fekilde daha a\u00e7\u0131k tenli olman\u0131n” kendisini gen\u00e7 hissettirdi\u011fini s\u00f6yl\u00fcyor. Reklamda krem s\u00fcrd\u00fc\u011f\u00fcnde cildinin beyazla\u015ft\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor.<\/p>\n
Twitter’da sosyal medya kullan\u0131c\u0131lar\u0131 \u0131rk\u00e7\u0131 reklama y\u00f6nelik tepkilerini ortaya koyarken #pullitdown etiketini kullanarak reklam\u0131n kald\u0131r\u0131lmas\u0131n\u0131 talep ettiler. Londra merkezli giri\u015fimci William Adoasi sosyal medyada \u015fu mesaj\u0131n\u0131 payla\u015ft\u0131: “Bu y\u00fczden siyah i\u015fletmelerin \u00e7\u0131kmas\u0131 ve bizim ihtiya\u00e7lar\u0131m\u0131z\u0131 kar\u015f\u0131lamas\u0131 gerekiyor. Nivea’n\u0131n Afrika’da k\u00fcstah cilt beyazla\u015ft\u0131rma ajandas\u0131 yan\u0131na kalamaz. Korkun\u00e7.” Baz\u0131 twitter kullan\u0131c\u0131lar\u0131 ise \u015firketin cilt beyazla\u015ft\u0131rma \u00fcr\u00fcnlerine y\u00f6nelik t\u00fcketici talebine kar\u015f\u0131l\u0131k verdi\u011fini savundu.<\/p>\n
Nivea’n\u0131n tart\u0131\u015fmal\u0131 \u0131rk\u00e7\u0131 reklam\u0131, kozmetik markas\u0131 Dove’un kamuoyunda \u00e7ok fazla ele\u015ftiri alan ve geri \u00e7ekmek zorunda kald\u0131\u011f\u0131 \u0131rk\u00e7\u0131 reklam\u0131n\u0131n ard\u0131ndan gelmesi dikkat \u00e7ekti. Dove reklam\u0131nda siyahi bir kad\u0131n\u0131n Dove marka \u015fampuan kulland\u0131ktan sonra beyaz bir kad\u0131na d\u00f6n\u00fc\u015fmesi g\u00f6steriliyordu.<\/p>\n","protected":false},"excerpt":{"rendered":"
Siyah bir kad\u0131n\u0131n Nivea kremini kullanarak “g\u00f6zle g\u00f6r\u00fcl\u00fcr bir \u015fekilde beyazla\u015ft\u0131\u011f\u0131” slogan\u0131yla sunulan reklam “\u0131rk\u00e7\u0131” olarak nitelendirildi. Sosyal medya kullan\u0131c\u0131lar\u0131…<\/p>\n","protected":false},"author":2,"featured_media":10818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4594],"tags":[555,1428,567,67,333],"yoast_head":"\n