{"id":1604,"date":"2017-03-24T09:56:37","date_gmt":"2017-03-24T06:56:37","guid":{"rendered":"http:\/\/bogazicikuresel.com\/?p=1604"},"modified":"2017-03-24T09:56:37","modified_gmt":"2017-03-24T06:56:37","slug":"denetlemeden-yayin-zora-soktu","status":"publish","type":"post","link":"https:\/\/yekvucut.com\/utanc-gunlugu\/denetlemeden-yayin-zora-soktu\/","title":{"rendered":"Denetimsizli\u011fe rest geldi"},"content":{"rendered":"

Internet devi Google ve Youtube \u00fczerinden sa\u011flanan reklamlar\u0131n ter\u00f6r, \u0131rk\u00e7\u0131l\u0131k ve nefret i\u00e7erikli yay\u0131n yapan radikal site ve kanallarda g\u00f6r\u00fcnt\u00fclenmesi \u00fczerine d\u00fcnyan\u0131n en b\u00fcy\u00fck reklam ajanslar\u0131ndan Havas, bu mecralar\u0131 kullanmay\u0131 ge\u00e7ici olarak durdurdu\u011funu a\u00e7\u0131klad\u0131. Senelik dijital reklam harcamas\u0131, sadece B\u00fcy\u00fck Britanya’da 280 milyon $ civar\u0131nda olan ve D\u00fcnya’n\u0131n en b\u00fcy\u00fck 6. reklam ajans\u0131 olan Havas portf\u00f6y\u00fcnde Hyundai, BBC, Dominos, L’Oreal, The Guardian, Kia, Royal Mail, O2 gibi dev markalar bulunuyor.<\/p>\n

Kullan\u0131c\u0131lar\u0131n davran\u0131\u015flar\u0131n\u0131 analiz edip s\u0131n\u0131fland\u0131rarak, belirlenmi\u015f reklamlar\u0131 kitlelere g\u00f6sterme imkan\u0131 sunan “programatik reklamc\u0131l\u0131kta”, Google ve Youtube’da olu\u015fturulan i\u00e7eriklere do\u011fru filtreleme yap\u0131lmad\u0131\u011f\u0131n\u0131 belirten firma, s\u00f6z konusu kurulu\u015flardan garanti al\u0131nana kadar bu kararlar\u0131n\u0131n de\u011fi\u015fmeyece\u011finde \u0131srarc\u0131.<\/p>\n

Hyundai, ge\u00e7ti\u011fimiz ay Super Bowl i\u00e7in verdi\u011fi reklamlar\u0131n ter\u00f6r \u00f6rg\u00fct\u00fc Hizbullah videolar\u0131nda g\u00f6r\u00fcnt\u00fclenmesinin son derece endi\u015fe verici oldu\u011funu belirterek Google’a resmen hesap sormu\u015ftu. Benzer saiklerle Youtube ve Google’da reklam vermeyi durduran medya kurulu\u015flar\u0131ndan olan The Guardian’\u0131n yapt\u0131\u011f\u0131 ara\u015ft\u0131rmada da \u00e7arp\u0131c\u0131 iddialar yer alm\u0131\u015ft\u0131.<\/p>\n

\u00d6rne\u011fin; Orlando’daki e\u015fcinsel gece kul\u00fcb\u00fc sald\u0131r\u0131s\u0131n\u0131 “iyi haber” olarak de\u011ferlendiren ve pedofillerden 50 ki\u015finin eksildi\u011fini s\u00f6yleyen Amerikal\u0131 Papaz Steven Anderson, Youtube \u00fczerinden 68 bin $ reklam geliri elde etti. Konu\u015fma esnas\u0131nda L\u2019Or\u00e9al, Transport for London, Sainsbury\u2019s, Nissan ve The Guardian reklamlar\u0131 g\u00f6sterilmi\u015fti.<\/p>\n

Ter\u00f6rist eylemleri y\u00fcceltti\u011fi, Usame Bin Ladin’i \u00f6vd\u00fc\u011f\u00fc gerek\u00e7esiyle ABD ve \u0130ngiltere’ye girmesi yasaklanan M\u0131s\u0131rl\u0131 vaiz ve yazar Wagdi Ghoneim’\u0131n kimi nefret i\u00e7erikli ve k\u0131\u015fk\u0131rt\u0131c\u0131 konu\u015fmalar\u0131n\u0131n yer ald\u0131\u011f\u0131 207 bin \u00fcyeli Youtube kanal\u0131ndan 78 bin $; Amerikal\u0131 \u0131rk\u00e7\u0131, antisemitist ve Ku Klux Klan destek\u00e7isi David Duke’un da reklamlardan 35 bin $ kazand\u0131\u011f\u0131 belirtiliyor<\/p>\n","protected":false},"excerpt":{"rendered":"

Internet devi Google ve Youtube \u00fczerinden sa\u011flanan reklamlar\u0131n ter\u00f6r, \u0131rk\u00e7\u0131l\u0131k ve nefret i\u00e7erikli yay\u0131n yapan radikal site ve kanallarda g\u00f6r\u00fcnt\u00fclenmesi…<\/p>\n","protected":false},"author":2,"featured_media":1605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4594],"tags":[251,252],"yoast_head":"\nDenetimsizli\u011fe rest geldi | Yekvucut<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yekvucut.com\/utanc-gunlugu\/denetlemeden-yayin-zora-soktu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Denetimsizli\u011fe rest geldi | Yekvucut\" \/>\n<meta property=\"og:description\" content=\"Internet devi Google ve Youtube 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