\u00c7ocuklar\u0131n sa\u011fl\u0131ks\u0131z beslenmelerinin \u00f6n\u00fcne ge\u00e7mek i\u00e7in \u00f6nemli bir d\u00fczenleme yap\u0131ld\u0131. \u00c7ocuk programlar\u0131nda yay\u0131nlanacak reklamlar Radyo ve Televizyon \u00dcst Kurulu (RT\u00dcK) taraf\u0131ndan belirlendi.<\/p>\n
RT\u00dcK, Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131\u00a0taraf\u0131ndan haz\u0131rlanan liste esas al\u0131narak yap\u0131lan d\u00fczenlemeyle, \u00e7ocuk programlar\u0131nda reklam\u0131na izin verilmeyecek g\u0131dalar “K\u0131rm\u0131z\u0131”, k\u0131staslara uyulmas\u0131 halinde reklam\u0131 yap\u0131labilecek g\u0131dalar “Turuncu” ve reklam\u0131 yay\u0131nlanabilecekler de “Ye\u015fil” kategoriyle tan\u0131mland\u0131.<\/p>\n
RT\u00dcK taraf\u0131ndan haz\u0131rlanan “Yay\u0131n Hizmeti Usul ve Esaslar\u0131 Hakk\u0131nda Y\u00f6netmelikte De\u011fi\u015fiklik Yap\u0131lmas\u0131na Dair Y\u00f6netmelik” Resmi Gazete’de yay\u0131mland\u0131.<\/p>\n
Y\u00f6netmelik de\u011fi\u015fikliklerine ili\u015fkin bilgilendirmeye, RT\u00dcK’\u00fcn internet sitesinde de yer verildi.<\/p>\n
Denetimin \u00e7er\u00e7evesi netle\u015fti<\/strong><\/p>\n \u00c7ocuk programlar\u0131nda bu tarz reklamlara daha \u00f6nce de yapt\u0131r\u0131m uygulayan RT\u00dcK, Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131 i\u015f birli\u011finde ger\u00e7ekle\u015ftirilen yeni y\u00f6netmelik d\u00fczenlemesiyle hangi g\u0131dalar\u0131n reklam\u0131n\u0131n yap\u0131labilece\u011finin, hangilerinin ise yap\u0131lamayaca\u011f\u0131n\u0131n \u00e7er\u00e7evesini net \u015fekilde \u00e7izmi\u015f oldu.<\/p>\n Y\u00f6netmelikteki yeni d\u00fczenlemeyle a\u015f\u0131r\u0131 t\u00fcketimi tavsiye edilmeyen g\u0131dalar\u0131n tespitinde Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131 taraf\u0131ndan haz\u0131rlanan liste (EK-1) esas al\u0131nd\u0131. S\u00f6z konusu liste, RT\u00dcK’\u00fcn web sitesinde de yay\u0131nlanacak.<\/p>\n G\u0131da reklamlar\u0131 \u201cK\u0131rm\u0131z\u0131\u201d, \u201cTuruncu\u201d ve \u201cYe\u015fil\u201d olacak <\/strong><\/p>\n Bilgilendirmeye g\u00f6re, Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131n\u0131n listesinde \u00e7ocuk programlar\u0131nda reklam\u0131na izin verilmeyecek g\u0131dalar “K\u0131rm\u0131z\u0131”, belirtilen k\u0131staslara uyulmas\u0131 halinde reklam\u0131na m\u00fcsaade edilecek g\u0131dalar “Turuncu” ve reklam\u0131na izin verilen g\u0131dalar da “Ye\u015fil” kategori i\u00e7erisinde tan\u0131mlan\u0131yor.<\/p>\n “K\u0131rm\u0131z\u0131” kategoride, “\u00e7ikolata ve \u015feker, gofret, enerji barlar\u0131, tatl\u0131 soslar ve tatl\u0131lar, kekler, tatl\u0131 bisk\u00fcviler, meyveli paylar, \u00e7ikolata kapl\u0131 bisk\u00fcviler, kek kar\u0131\u015f\u0131mlar\u0131, cipsler, gevrek \u00e7erezler, meyve sular\u0131, enerji i\u00e7ecekleri, alkols\u00fcz \u015fekerli ya da tatland\u0131r\u0131c\u0131l\u0131 t\u00fcm i\u00e7ecekler ve yenilebilir buzlar” yer al\u0131yor.<\/p>\n Yap\u0131lan d\u00fczenlemeyle, “K\u0131rm\u0131z\u0131” kategorideki g\u0131da \u00fcr\u00fcnlerinin reklamlar\u0131, \u00e7ocuk programlar\u0131n\u0131n ba\u015f\u0131nda, aras\u0131nda ve sonunda yap\u0131lamayacak.<\/p>\n \u00d6zellikle tematik \u00e7ocuk kanallar\u0131nda yay\u0131nlanan programlar\u0131n neredeyse tamam\u0131 \u00e7ocuk programlar\u0131ndan olu\u015ftu\u011fundan bu t\u00fcr yay\u0131nc\u0131 kurulu\u015flarda “K\u0131rm\u0131z\u0131” kategoride yer alan g\u0131da maddelerinin reklam\u0131na yer verilmeyecek.<\/p>\n Genel, haber, sa\u011fl\u0131k, spor gibi di\u011fer yay\u0131n t\u00fcrlerindeki yay\u0131n kurulu\u015flar\u0131 ise \u00e7ocuk program\u0131 yay\u0131nlad\u0131klar\u0131nda ayn\u0131 kurala uymak zorunda olacak.<\/p>\n K\u0131rm\u0131z\u0131 kategoride yer alan \u00fcr\u00fcnlerin reklamlar\u0131na y\u00f6nelik d\u00fczenleme 15 g\u00fcn sonra y\u00fcr\u00fcrl\u00fc\u011fe girecek.<\/p>\n Tuz ve \u015eeker de\u011ferini a\u015fmamak \u015fart\u0131yla baz\u0131 \u00fcr\u00fcnlere izin<\/strong><\/p>\n Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131n\u0131n listesinde “Turuncu” kategoride yer alan g\u0131da \u00fcr\u00fcnlerinin reklam\u0131na ise sadece belirlenin kriterlere uyulmas\u0131 halinde izin verilecek. Kriterlerin sa\u011flanmamas\u0131 durumunda bu \u00fcr\u00fcnlerin de \u00e7ocuk programlar\u0131n\u0131n ba\u015f\u0131nda, aras\u0131nda ve sonunda reklam\u0131 yap\u0131lmayacak.<\/p>\n Buna g\u00f6re, bu kategoride bulunan kraker gibi tuzlu, baharatl\u0131 at\u0131\u015ft\u0131rmal\u0131klar, s\u00fctl\u00fc i\u00e7ecekler, kahvalt\u0131l\u0131k gevrekler, yo\u011furt, ek\u015fi s\u00fct, kefir ve krema gibi besinler, peynir, pizza gibi t\u00fcketime haz\u0131r ve kolay haz\u0131rlanan g\u0131dalar ve kompozit yemekler, tereya\u011f, di\u011fer kat\u0131 ve s\u0131v\u0131 ya\u011flar, ekmek ve ekmek \u00fcr\u00fcnleri, taze ya da kurutulmu\u015f makarna, pirin\u00e7 ve tah\u0131llar, i\u015flem g\u00f6rm\u00fc\u015f et, tavuk ve bal\u0131k gibi \u00fcr\u00fcnler ile i\u015flem g\u00f6rm\u00fc\u015f meyve ve sebzeler, soslar, dip soslar ve salata soslar\u0131n\u0131n reklam\u0131na listede belirlenen tuz ve \u015feker de\u011ferlerini a\u015fmamas\u0131 halinde izin verilecek.<\/p>\n Y\u00f6netmelikte, “Turuncu” kategorideki g\u0131da maddelerinin ticari ileti\u015fimine d\u00f6n\u00fck denetimlerin ba\u015flamas\u0131 i\u00e7in iki y\u0131ll\u0131k ge\u00e7i\u015f s\u00fcreci \u00f6ng\u00f6r\u00fcld\u00fc.<\/p>\n Listede, reklam\u0131na izin verilecek “Ye\u015fil” kategorideki g\u0131dalar ise “Yumurtalar, meyve ve sebzeler, kurubaklagiller, ni\u015fastal\u0131 sebzeler, k\u00f6kler ve yumrular, \u015feker, tatland\u0131r\u0131c\u0131 ve aroma i\u00e7ermeyen sade s\u00fctler ve yo\u011furtlar” olarak tan\u0131mland\u0131.<\/p>\n Di\u011fer programlar\u0131n reklamlar\u0131nda \u201cyaz\u0131l\u0131 uyar\u0131\u201d \u015fart\u0131 <\/strong><\/p>\n D\u00fczenlemeye g\u00f6re, \u00e7ocuk programlar\u0131 d\u0131\u015f\u0131nda kalan program t\u00fcrlerinin yay\u0131n\u0131 esnas\u0131nda (program\u0131n ba\u015f\u0131nda, aras\u0131nda ve sonunda) Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131n\u0131n listesine g\u00f6re \u00e7ocuk programlar\u0131nda reklam\u0131n\u0131n yap\u0131lamayaca\u011f\u0131 tespit edilen g\u0131da \u00fcr\u00fcnlerinin reklam\u0131 da belli uyar\u0131lar\u0131n konulmas\u0131 \u015fart\u0131yla yap\u0131lacak.<\/p>\n Buna g\u00f6re, s\u00f6z konusu \u00fcr\u00fcnlerin reklam\u0131nda ekran\u0131n alt k\u0131sm\u0131nda izleyiciler taraf\u0131ndan rahat\u00e7a okunabilir, akar bant \u015feklinde yay\u0131nlanacak ve i\u00e7erisinde d\u00fczenli ve dengeli beslenmeyi te\u015fvik eden ifadelere yer veren yaz\u0131l\u0131 uyar\u0131lar bulunacak.<\/p>\n Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131nca haz\u0131rlanan yaz\u0131l\u0131 uyar\u0131lar\u0131n listesi (EK-2) \u00dcst Kurul’un web sitesinde yay\u0131nlanacak ve yay\u0131nc\u0131lar tercih ettikleri yaz\u0131l\u0131 uyar\u0131y\u0131 kullanabilecek<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" \u00c7ocuklar\u0131n sa\u011fl\u0131ks\u0131z beslenmelerinin \u00f6n\u00fcne ge\u00e7mek i\u00e7in \u00f6nemli bir d\u00fczenleme yap\u0131ld\u0131. \u00c7ocuk programlar\u0131nda yay\u0131nlanacak reklamlar Radyo ve Televizyon \u00dcst Kurulu (RT\u00dcK)…<\/p>\n","protected":false},"author":2,"featured_media":16353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4595],"tags":[346,67,1604,345],"yoast_head":"\n