{"id":2422,"date":"2017-04-06T17:48:03","date_gmt":"2017-04-06T14:48:03","guid":{"rendered":"http:\/\/yekvucut.com\/?p=2422"},"modified":"2017-04-06T17:48:03","modified_gmt":"2017-04-06T14:48:03","slug":"irkciliktan-vazgecmiyor","status":"publish","type":"post","link":"https:\/\/yekvucut.com\/utanc-gunlugu\/irkciliktan-vazgecmiyor\/","title":{"rendered":"Irk\u00e7\u0131l\u0131ktan vazge\u00e7emiyor"},"content":{"rendered":"

Kozmetik markas\u0131 Nivea, Ortado\u011fu piyasas\u0131 i\u00e7in yay\u0131mlad\u0131\u011f\u0131 bir reklam afi\u015fi nedeniyle tepkilerin oda\u011f\u0131nda.<\/p>\n

Alman \u015firket, yeni deodorant \u00fcr\u00fcn\u00fcn\u00fc tan\u0131tt\u0131\u011f\u0131 reklam afi\u015finde ‘Beyaz safl\u0131kt\u0131r’ slogan\u0131n\u0131 kullan\u0131nca, sosyal medyada \u0131rk\u00e7\u0131l\u0131k tepkileri y\u00fckseldi. \u00c7ok say\u0131da kullan\u0131c\u0131, slogan\u0131 beyaz \u0131rk\u0131n \u00fcst\u00fcnl\u00fc\u011f\u00fcn\u00fc savunan \u0131rk\u00e7\u0131 gruplar\u0131n d\u00fc\u015f\u00fcncelerine benzetti.<\/p>\n

Reklam\u0131 Facebook hesab\u0131ndan ‘Temiz tut, \u0131\u015f\u0131lt\u0131l\u0131 tut, herhangi bir \u015feyin onu mahvetmesine izin verme’ s\u00f6zleriyle payla\u015fan Nivea, reklam\u0131 ‘etnik ayr\u0131mc\u0131l\u0131k endi\u015fesi’ nedeniyle geri \u00e7ekti. Tepkiler nedeniyle a\u00e7\u0131klamada bulunan Nivea’n\u0131n sahibi Hamburg merkezli Beiersdorf \u015firketi, tart\u0131\u015fmal\u0131 reklam i\u00e7in kamuoyundan \u00f6z\u00fcr diledi.<\/p>\n

\"\"<\/p>\n

\u015eirket daha \u00f6nce de tepki \u00e7ekmi\u015fti<\/p>\n

Nivea, 2011’de yay\u0131mlad\u0131\u011f\u0131 bir reklamda yine \u0131rk\u00e7\u0131l\u0131k gerke\u00e7esiyle tepki \u00e7ekmi\u015fti. Yeni tra\u015f olmu\u015f siyah bir adam\u0131n yer ald\u0131\u011f\u0131 reklamda ‘Umursuyormu\u015f gibi g\u00f6r\u00fcn\u00fcn. Kendinizi yeniden medenile\u015ftirin’ s\u00f6zleri yaz\u0131l\u0131yd\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kozmetik markas\u0131 Nivea, Ortado\u011fu piyasas\u0131 i\u00e7in yay\u0131mlad\u0131\u011f\u0131 bir reklam afi\u015fi nedeniyle tepkilerin oda\u011f\u0131nda. Alman \u015firket, yeni deodorant \u00fcr\u00fcn\u00fcn\u00fc tan\u0131tt\u0131\u011f\u0131 reklam…<\/p>\n","protected":false},"author":2,"featured_media":2423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4594],"tags":[76,67,333],"yoast_head":"\nIrk\u00e7\u0131l\u0131ktan vazge\u00e7emiyor | Yekvucut<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yekvucut.com\/utanc-gunlugu\/irkciliktan-vazgecmiyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Irk\u00e7\u0131l\u0131ktan vazge\u00e7emiyor | Yekvucut\" \/>\n<meta property=\"og:description\" content=\"Kozmetik markas\u0131 Nivea, Ortado\u011fu piyasas\u0131 i\u00e7in yay\u0131mlad\u0131\u011f\u0131 bir reklam afi\u015fi nedeniyle tepkilerin oda\u011f\u0131nda. 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