Uluslararas\u0131 marka de\u011ferlendirme kurulu\u015fu Brand Finance’\u0131n ara\u015ft\u0131rmas\u0131na g\u00f6re T\u00fcrk Hava Yollar\u0131 (THY), 2 milyar dolara yakla\u015fan marka de\u011feriyle ge\u00e7en y\u0131l oldu\u011fu gibi bu y\u0131l da “T\u00fcrkiye’nin en de\u011ferli markas\u0131” oldu.<\/p>\n
Brand Finance, 2020 y\u0131l\u0131na ili\u015fkin “T\u00fcrkiye’nin En De\u011ferli Markalar\u0131-Turkey 100” \u00e7al\u0131\u015fmas\u0131n\u0131 tamamlad\u0131. Edinilen bilgiye g\u00f6re, listede ilk s\u0131ray\u0131 1 milyar 975 milyon dolarl\u0131k marka de\u011feriyle THY al\u0131rken, bu \u015firketi 1 milyar 616 milyon dolarl\u0131k marka de\u011feriyle Ziraat Bankas\u0131 takip etti. Listede \u00fc\u00e7\u00fcnc\u00fc s\u0131ray\u0131 1 milyar 538 milyon dolarl\u0131k marka de\u011feriyle Garanti Bankas\u0131 al\u0131rken, Turkcell 1 milyar 361 milyon dolarla 5’inci s\u0131radan 4’\u00fcnc\u00fc s\u0131raya, Ar\u00e7elik ise 1 milyar 273 milyon dolarla 8’inci s\u0131radan 5’inci s\u0131raya y\u00fckseldi.<\/p>\n
Listeye bu y\u0131l muhtelif i\u015f kollar\u0131ndan 8 yeni marka dahil oldu. Bu markalar, LC Waikiki, Ko\u00e7 Sistem, Kordsa, Odeabank, Aytemiz, Mars Lojistik, Ege Profil ve Nobel \u0130la\u00e7 olarak yer ald\u0131. Toplam marka de\u011feri i\u00e7inde sanayi sekt\u00f6r\u00fc markalar\u0131n\u0131n pay\u0131 y\u00fczde 30, hizmet sekt\u00f6r\u00fc markalar\u0131n\u0131n pay\u0131 ise y\u00fczde 70 oldu.<\/p>\n
\u0130lk 100’de yer alan markalar\u0131n de\u011ferlerinde en y\u00fcksek art\u0131\u015f y\u00fczde 140 ile Otokar’da ger\u00e7ekle\u015fti. Art\u0131\u015fta Otokar’\u0131 y\u00fczde 112 ile Desa, y\u00fczde 100 ile Avivasa Emeklilik takip etti. S\u00f6z konusu d\u00f6nemde marka de\u011ferinde en y\u00fcksek d\u00fc\u015f\u00fc\u015f ise y\u00fczde 42 ile Be\u015fikta\u015f’ta oldu. Bu markay\u0131 y\u00fczde 34,8 d\u00fc\u015f\u00fc\u015fle Ko\u00e7ta\u015f, y\u00fczde 32,2 ile Emlak konut izledi.\u00a0 D\u00fcnyan\u0131n en de\u011ferli 50 futbol kul\u00fcb\u00fc listesine T\u00fcrk kul\u00fcplerinden hi\u00e7biri giremedi.<\/p>\n","protected":false},"excerpt":{"rendered":"
Uluslararas\u0131 marka de\u011ferlendirme kurulu\u015fu Brand Finance’\u0131n ara\u015ft\u0131rmas\u0131na g\u00f6re T\u00fcrk Hava Yollar\u0131 (THY), 2 milyar dolara yakla\u015fan marka de\u011feriyle ge\u00e7en y\u0131l…<\/p>\n","protected":false},"author":4,"featured_media":30726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4595],"tags":[67,3951,313,231,3952],"yoast_head":"\n