T\u00fcrk oyun \u015firketleri teker teker Unicorn oluyor<\/h1>\n

T\u00fcrkiye’de, son bir y\u0131lda\u00a0milyar dolarl\u0131k de\u011fere ula\u015fan giri\u015fimlerin say\u0131s\u0131 giderek art\u0131yor.\u00a0D\u00fcnyaca \u00fcnl\u00fc oyun \u015firketi ABD\u2019li Zynga\u2019n\u0131n\u00a0T\u00fcrk oyun<\/strong>\u00a0firmas\u0131\u00a0Peak Games<\/strong>\u2019i 2020\u2019de 1,8 milyar dolara sat\u0131n almas\u0131yla ba\u015flayan furyaya, \u00f6nce dijital uygulamalardan olan\u00a0Getir\u00a0<\/strong>ve ard\u0131ndan\u00a0Hepsiburada<\/strong>\u00a0eklendi. Getir, 7,5 milyar dolar,\u00a0Hepsiburada da\u00a04,6 milyar dolarl\u0131k de\u011fere ula\u015ft\u0131. Son eklenen T\u00fcrk unicorn\u2019u ise Dream Games oldu.\u00a0Dream Games<\/a>, son \u00e7\u0131kt\u0131\u011f\u0131 yat\u0131r\u0131m turunda 155 milyon dolarl\u0131k yat\u0131r\u0131m alarak 1 milyar dolar de\u011ferlemeye ula\u015ft\u0131 ve T\u00fcrkiye’nin \u00e7\u0131kard\u0131\u011f\u0131 son unicorn olmay\u0131 ba\u015fard\u0131.\u00a0Oyun\u00a0sekt\u00f6r\u00fcnde de\u00a0ikinci oldu. Sanayi ve Teknoloji Bakan\u0131 Mustafa Varank,\u00a0Twitter\u00a0hesab\u0131ndan yapt\u0131\u011f\u0131 payla\u015f\u0131mda, 2023’e kadar 10 “Turcorn<\/strong>” \u00e7\u0131karma hedefine bir basamak daha ilerlediklerini,\u00a0“155 milyon\u00a0dolar\u00a0yat\u0131r\u0131m alarak 1 milyar dolar \u00fczerinde de\u011ferlemeye ula\u015fan Dream Games, T\u00fcrkiye’nin yeni Turcon’u oldu” a\u00e7\u0131klamas\u0131nda bulunmu\u015ftu.<\/p>\n

T\u00fcrkiye\u2019deki 4 unicorn\u2019un ikisinin\u00a0oyun<\/strong>\u00a0\u015firketi olmas\u0131 da ayr\u0131ca dikkat \u00e7ekici. Oyun ve Espor Ajans\u0131 Gaming in Turkey\u2019in yay\u0131mlad\u0131\u011f\u0131 “T\u00fcrkiye Oyun<\/strong>\u00a0Sekt\u00f6r\u00fc 2020 Raporu”na g\u00f6re T\u00fcrkiye oyun pazar\u0131nda bir \u00f6nceki y\u0131l 32 milyon olan oyuncu say\u0131s\u0131 36 milyona, 830 milyon dolar olan toplam has\u0131lat ise 880 milyon dolara y\u00fckseldi. Yap\u0131lan ara\u015ft\u0131rmada salg\u0131n\u0131n, oyun sekt\u00f6r\u00fcn\u00fcn b\u00fcy\u00fcmesini h\u0131zland\u0131rd\u0131\u011f\u0131 ve bu d\u00f6nemde oyun oynama s\u00fcrelerinin y\u00fczde 30 artt\u0131\u011f\u0131 ortaya \u00e7\u0131kt\u0131. T\u00fcrkiye bu b\u00fcy\u00fcmeyle d\u00fcnya oyun pazar\u0131nda 18\u2019inci s\u0131rada yer al\u0131yor.<\/p>\n

T\u00fcrk firmas\u0131 Forgerhero Yaz\u0131l\u0131m\u2019\u0131 alan Rollic\u2019in ana orta\u011f\u0131 ABD\u2019li\u00a0Zynga<\/strong>\u00a0San Francisco merkezli oyun firmas\u0131. Temmuz 2007\u2019de kurulan \u015firketin hisseleri Nasdaq\u2019da i\u015flem g\u00f6r\u00fcyor. Son a\u00e7\u0131klanan verilere g\u00f6re piyasa de\u011feri 10 milyar dolar\u0131 a\u015fan\u00a0Zynga<\/strong>\u2019n\u0131n 2018 rakamlar\u0131na g\u00f6re 2 bin \u00e7al\u0131\u015fan\u0131, 23 milyon ayl\u0131k aktif kullan\u0131c\u0131s\u0131 var. D\u00fcnya oyun pazar\u0131 ise y\u0131ldan y\u0131la b\u00fcy\u00fck geni\u015fleme g\u00f6steriyor.<\/p>\n

2020 y\u0131l\u0131nda salg\u0131n\u0131n da etkisiyle y\u00fczde 9,3 b\u00fcy\u00fcyen d\u00fcnya oyun pazar\u0131n\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fc 159 milyar dolara ula\u015ft\u0131. T\u00fcrkiye ise bu alanda ald\u0131\u011f\u0131 yeni yat\u0131r\u0131mlarla pay\u0131n\u0131 artacak gibi g\u00f6r\u00fcn\u00fcyor. Zira T\u00fcrkiye\u2019de 35 milyon mobil, 22 milyon bilgisayar, 17 milyon konsol oyuncusu bulunuyor.<\/p>\n

Zynga yeni bir sat\u0131n almaya imza at\u0131yor<\/h3>\n

Dijital oyun pazar\u0131ndaki b\u00fcy\u00fcme, g\u00f6zleri yeni yat\u0131r\u0131mlara hatta unicorn adaylar\u0131na \u00e7evirdi. Ge\u00e7ti\u011fimiz y\u0131llarda \u00f6nemli sat\u0131n almalar daha olmu\u015ftu. En \u00f6nemli yat\u0131r\u0131mc\u0131 pozisyonunda olan ABD\u2019li Zynga \u00f6nce T\u00fcrk oyun \u015firketi Peak Games\u2019in bir birimini 100 milyon dolara, geri kalan b\u00f6l\u00fcmlerini de 1,8 milyar dolara, sonras\u0131nda Gram Games\u2019i 250 milyon dolara, ard\u0131ndan da bir di\u011fer \u00f6nemli oyuncu Rollic Games\u2019in y\u00fczde 80\u2019ini 168 milyon dolara sat\u0131n alarak b\u00fcnyesine katm\u0131\u015ft\u0131. \u015eimdilerde Zynga bir ba\u015fka sat\u0131n almaya imza atmak \u00fczere.<\/p>\n

Zynga’n\u0131n ana hissedar\u0131 oldu\u011fu Rollic Games Oyun Yaz\u0131l\u0131m ve Pazarlama \u015firketi, T\u00fcrk firmas\u0131 Forgerhero Yaz\u0131l\u0131m ve i\u015ftiraki ByteTyper firmalar\u0131n\u0131 b\u00fcnyesine katmak \u00fczere \u00e7al\u0131\u015fmalar y\u00fcr\u00fct\u00fcyor. Anla\u015fma sa\u011flan\u0131rsa, ABD\u2019li Zynga, T\u00fcrkiye\u2019deki yat\u0131r\u0131mlar\u0131na bir yenisini daha ekleyecek, T\u00fcrk oyun pazar\u0131n\u0131n en \u00f6nemli oyuncular\u0131ndan biri haline gelecek. ABD’li Zynga \u015fu ana kadar\u00a02,3 milyar dolarl\u0131k sat\u0131n alma ger\u00e7ekle\u015ftirdi.<\/p>\n

2020 y\u0131l\u0131 Mart ay\u0131nda kurulan Forgerhero Yaz\u0131l\u0131m firmas\u0131 \u0130stanbul merkezli. \u015eirketin kurucular\u0131 ve ortaklar\u0131 ise sekt\u00f6rde deneyim sahibi olan Alp Eren \u00d6zkul ve Da\u011fhan Demirci. Forgerhero\u2019nun i\u015ftiraki olan Estonya\u2019da kurulu ByteTyper firmas\u0131n\u0131n da b\u00fcnyesinde 18 farkl\u0131 oyun bulunuyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00fcrk oyun \u015firketleri teker teker Unicorn oluyor T\u00fcrkiye’de, son bir y\u0131lda\u00a0milyar dolarl\u0131k de\u011fere ula\u015fan giri\u015fimlerin say\u0131s\u0131 giderek art\u0131yor.\u00a0D\u00fcnyaca \u00fcnl\u00fc oyun…<\/p>\n","protected":false},"author":4,"featured_media":50033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4595],"tags":[4791,4874,3934],"yoast_head":"\n