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Avrupa Komisyonu, ABD merkezli teknoloji devi Google\u2019\u0131, arama sonu\u00e7lar\u0131n\u0131 yasad\u0131\u015f\u0131\u00a0bir \u015fekilde lehine \u00e7evirmekle su\u00e7lad\u0131. \u015eirketin, kullan\u0131c\u0131lar\u0131 kendi al\u0131\u015fveri\u015f platformlar\u0131na y\u00f6nlendirerek t\u00fcketicilere \u201dger\u00e7ek bir tercih\u201d sunmad\u0131\u011f\u0131n\u0131n tespit edildi\u011fi bildirdi ve Google\u2019a arama sonu\u00e7lar\u0131yla ilgili s\u00f6z konusu manip\u00fclasyonu durdurmas\u0131 i\u00e7in 90 g\u00fcnl\u00fck s\u00fcre tan\u0131d\u0131. Aksi takdirde \u00e7at\u0131 \u015firketi\u00a0Alphabet, d\u00fcnya genelindeki g\u00fcnl\u00fck cirosunun\u00a0y\u00fczde 5\u2019i oran\u0131nda ek cezalarla kar\u015f\u0131 kar\u015f\u0131ya kalacak.<\/p>\n

<\/div>\n

\u201dGoogle\u00a0rekabet kurallar\u0131n\u0131 ihlal ediyor\u201d<\/strong><\/p>\n

Avrupa Komisyonu Rekabet Kurulu \u015eefi Margrethe Vestager taraf\u0131ndan yap\u0131lan a\u00e7\u0131klamada, rakip al\u0131\u015fveri\u015f servislerinin Google sonu\u00e7lar\u0131nda g\u00f6r\u00fcnt\u00fclenmesinin y\u00fczde 90 oran\u0131nda alt s\u0131ralarda yer ald\u0131\u011f\u0131 ve bu \u00f6nceliklendirme sistemi ile t\u00fcketicilerin zarara u\u011frat\u0131ld\u0131\u011f\u0131 belirtiliyor. Google\u2019\u0131n b\u00f6ylece hem daha fazla trafik ald\u0131\u011f\u0131 hem de kendi servislerine y\u00f6nlendirdi\u011fi ki\u015fi ya da kurulu\u015flardan daha fazla gelir elde etti\u011fine dikkat \u00e7eken\u00a0Vesteger, \u201cGoogle\u2019\u0131n yapt\u0131\u011f\u0131 \u015fey, AB\u2019nin kurallar\u0131 uyar\u0131nca yasad\u0131\u015f\u0131 ve di\u011fer \u015firketlerin bu pazarda\u00a0rekabet etme ve yenilik yapma \u015fans\u0131n\u0131 ellerinden alan, en \u00f6nemlisi, Avrupal\u0131 t\u00fcketicilerin se\u00e7im \u015fans\u0131 ve yeniliklerden faydalanabilme avantaj\u0131n\u0131 reddeden bir uygulama\u201d a\u00e7\u0131klamalar\u0131nda bulundu. Vestager ayr\u0131ca,\u00a0ara\u015ft\u0131rmalarda daha da ileriye gidilerek, Google\u2019\u0131n Haritalar\u2019dan Resimler\u2019e kadar di\u011fer \u00fcr\u00fcnlerinin de incelenece\u011fini; arama pazar\u0131ndaki hakim konumunun kontrol alt\u0131nda tutulaca\u011f\u0131n\u0131 s\u00f6zlerine ekledi. “Google, hayat\u0131m\u0131zda fark yaratan pek \u00e7ok yenilik\u00e7i \u00fcr\u00fcn ve hizmet sundu. Bu harika bir \u015fey. Ancak Google\u2019\u0131n al\u0131\u015fveri\u015f hizmetlerini ili\u015fkilendirirken g\u00f6zetti\u011fi stratejisi sadece kendi \u00fcr\u00fcnlerini rakiplerinkinden daha iyi h\u00e2le getirmek de\u011fil \u2013 Google kendi hizmetlerini\u00a0arama sonu\u00e7lar\u0131nda \u00f6ne \u00e7\u0131kararak pazar h\u00e2kimiyetini a\u00e7\u0131k\u00e7a k\u00f6t\u00fcye kullanm\u0131\u015f ve rakiplerini alt s\u0131ralara indirmi\u015ftir.” dedi.<\/p>\n

$\"\"$ <\/p>\n

Google su\u00e7lamalar\u0131 kabul etmedi<\/strong><\/p>\n

Google yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, reklamlar\u0131 hem al\u0131c\u0131lar hem de sat\u0131c\u0131lar i\u00e7in yararl\u0131 olabilcek \u015fekilde g\u00f6stermeye \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 belirterek, dava karar\u0131nda temyize gideceklerini bildirirken, komisyon 2008 y\u0131l\u0131ndan bu yana Google\u2019\u0131n\u00a0kendi internet al\u0131\u015fveri\u015f hizmetini \u201csistematik olarak\u201d rakiplerine g\u00f6re daha \u00f6n s\u0131ralarda bulundurdu\u011funu\u00a0tespit etti. Google s\u00f6zc\u00fcs\u00fc Kent Walker, \u201cOnline al\u0131\u015fveri\u015f yaparken arad\u0131\u011f\u0131n\u0131z \u00fcr\u00fcnleri kolayca bulmak istersiniz, reklamc\u0131lar da s\u00f6z konusu \u00fcr\u00fcnleri tan\u0131tmak ister. Google bu nedenle, hem kullan\u0131c\u0131 hem de reklamveren i\u00e7in\u00a0yararl\u0131 olacak yollarla bir araya getiren al\u0131\u015fveri\u015f reklamlar\u0131 g\u00f6r\u00fcnt\u00fclemektedir. Bu nedenle karara sayg\u0131 duymakla birlikte ayn\u0131 zamanda kat\u0131lm\u0131yoruz. Komisyon\u2019un karar\u0131n\u0131 ayr\u0131nt\u0131l\u0131 \u015fekilde inceleyece\u011fiz.\u201d \u015feklinde a\u00e7\u0131klama yapt\u0131.<\/p>\n

AB\u2019den \u00e7\u0131kan bu karar ba\u015fka davalar i\u00e7in de emsal te\u015fkil edebilmesi ve Silikon Vadisi ile Avrupa\u2019n\u0131n aras\u0131ndaki anla\u015fmazl\u0131klar\u0131 derinle\u015ftirmesi bak\u0131m\u0131ndan da \u00f6nem te\u015fkil ediyor.<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Avrupa Komisyonu 7 y\u0131l s\u00fcren bir ara\u015ft\u0131rman\u0131n sonucunda, rekabet kurallar\u0131n\u0131 ihlal etti\u011fi gerek\u00e7esiyle Google\u2019a 2.7 milyar dolar (9.6 milyar lira)…<\/p>\n","protected":false},"author":2,"featured_media":6248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4594],"tags":[97,251,67,715],"yoast_head":"\nAvrupa Komisyonu'ndan Google'a 2.7 milyar dolar ceza | Yekvucut<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yekvucut.com\/utanc-gunlugu\/avrupa-komisyonundan-googlea-2-7-milyar-dolar-ceza\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Avrupa Komisyonu'ndan Google'a 2.7 milyar dolar ceza | Yekvucut\" \/>\n<meta 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